Hi, I'm Peter.

I build the systems behind growing businesses.

Booking platforms. Shopify apps. Internal tools. AI workflows.
The practical software that makes operations easier.

With 10+ years as a founder and operator, I understand the realities behind strategy, margins, and growth. I don't build tech for the sake of it - I build solutions that actually make sense for your business and your long-term goals.

I like turning messy business problems into elegant working systems.

Based in Thy, Denmark → Working remotely worldwide

Custom Software

Business-specific apps, dashboards, admin tools, and internal systems built around the way your operation actually works.

Web Platforms

Websites and web apps with booking flows, payments, content, product data, and the operational logic behind them.

AI Workflows

Applied AI for product copy, content pipelines, research, support, classification, and the review steps needed before publishing.

Operations Automation

Automations that connect forms, spreadsheets, storefronts, approval flows, notifications, and back-office systems.

Product & Tech Strategy

Practical technical direction for founders and teams who need to decide what to build, buy, simplify, or postpone.

Commerce Integrations

Shopify, Stripe, e-conomic, Supabase, Google Sheets, APIs, and the glue code that keeps business-critical data moving.

Copenhagen Cable Park

Booking platform, Shopify integration, admin tooling, capacity logic, webshop migration, and ongoing productized operations work.

Pleasant

AI-assisted product automation, approval workflows, content systems, Google Sheets review flow, and performance marketing support.

Vizuall

Ongoing systems and AI advisory for a creative team, including workshop facilitation, workflow mapping, and practical AI adoption.

Nøddebazaren

Custom warehouse and wholesale operations system integrating stock flows, Shopify, e-conomic, picking, roles, and production testing.

Æ Byró

Strategic advisory across positioning, brand, product, technology choices, and business growth initiatives.

Certainly

Website development with new design system direction, blog integration, and content strategy for a B2B technology company.

Søhytten

Booking platform for a community rental property with website, admin dashboard, payment flow, and double-booking protection.

Solve a Mystery

Digital operations, internal systems, marketing infrastructure, and technology stack optimization for a growing experience brand.

CapFlow Booking

A Shopify booking and capacity app built from real client operations and now published on the Shopify App Store.

StellaCV

A resume and cover-letter product with international SEO, structured content pages, and ongoing acquisition experiments.

Unfaded

A save-anything app for links, images, and notes with instant visual search and built-in MCP access for AI agents.

Unforgetter

A local-first desktop app that gives AI coding agents a durable, self-maintaining memory built from plain markdown.

BookingStarter

A deployable booking-platform boilerplate with Stripe payments, admin tools, PDF contracts, and automated email workflows.

Court Chart

An editorial UK padel-court directory built from venue data, geocoding, city pages, and structured search content.

email:
phone: +45 28 44 24 02
Open to new projects